Basic Attention Token (BAT) Price – Current Live Value

Basic Attention Token (BAT)

Basic Attention Token (BAT) is a cryptocurrency designed as a reward system for the modern digital advertising industry. Whereas the current industry standard is that advertisers pay content creators for ad space based on a variety of often questionable metrics, this new system rewards both content creators and the advertisement viewer with the coin based on the amount of advertisements viewed. It also acts as a more efficient and detailed system for the measuring of consumer behavior and advertising effectiveness, providing a universal platform for all advertisers, content creators and consumers.

The value of the Basic Attention Token has remained relatively the same since its 2017 launch, despite a large degree of price variance between its launch price and its present price. The coin experienced a relatively muted boom and bust alongside most other digital currencies in the 2018 crypto boom, with a number of similar up and down cycles before and after this industry defining event. It is now a top 30 cryptocurrency by overall market cap.

Basic Attention Token only works through the use of a special browser at the moment, but more widespread acceptance could see it used in more popular browsers as an extension.