The “Meme Economy” of Cryptocurrency Advertising

To the confusion of many in the crypto space, Dogecoin skyrocketed in price last week out of the blue. No big developments, no DeFi integrations, and no big addition to the team (if there even is one). The new influx of dollars flowing into Dogecoin was from Robinhood users, who were riding the high of GameStop gains and looking for a new alternative to put their money into. With all the big news happening around Bitcoin, Ethereum, and a bunch of DeFi products, why did a relatively forgotten and technically simple coin 10X in value in a week? One word: Meme-ability.
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Cryptocurrency

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